Or You Could Use Intercom

2018

Intercom's first out-of-home campaign included subway and billboard ads in SF, airport ads in Austin, and GTM spots across Facebook and Youtube.

Me, Kyle

Design

Chelsea Spratling

Copywriting

Dani Balenson

Design

Brooks Chambers

Strategy

Stewart Scott-Curran

Direction

Justin Pervorse

Direction

Carly Wright

Project Management

Jason Yim

Design

Lily Wang

Design

Anna Alexia-Basile

Photography

I’m a brand designer in Oakland, CA. If I'm not baking or reading, you’ll find me at Savers. I run Very Cool Studio, work as a brand designer at GitHub, and run Song Club Records.

In my experience, design is what it does. Designers (me, Kyle) have the tendency to fall in love with the conveyor belt. And as we all fall in love with the clean doingness of AI, it has become more and more important to ask “okay but what does it do.” Design is the opinion-making process for answering that question. I sorta think this is what trust the process means. At the start of every project I’m a little dumb—at the end I’ll be a little smarter. If I’m doing my job right, the work will be a little more than me—kinder, smarter, more true to its purpose—leaving me in my state of stupor for the next project.

And maybe because I see myself as a little dumb, I think of most design problems as interpersonal problems. I still haven’t found a good enough idea, a plan so god-tier that it’s self-convincing. And the subjectivities that get in the way of those smart plans are only a problem because we say so.

If you made it this far, let's talk — that's the interpersonal part.

Category	Link
Social	Very Cool Studio Instagram Bluesky Substack
Colophon	Font is VC Nudge SemiNormal Hosted on GitHub Pages Built on Jekyll with tailwind
Contact	hello@verycoolstudio.com