https://intercom.com/growth

Or You Could Use Intercom

Intercom 2018

Intercom's first out-of-home campaign included subway and billboard ads in SF, airport ads in Austin, and GTM spots across Facebook and Youtube.

My contributions
design, illustration, video direction
Chelsea Spratling
copy
Dani Balenson
design, art direction
Justin Pervorse, Stewart Scott-Curran
creative direction
Carly Wright
production
Brooks Chambers
strategy
Jason Yim, Lily Wang
design
Anna Alexia-Basile
photography
Bart takeover
For the month of September Intercom bought out every ad at Montgumery station—where thousands of visiting SaaS marketers and tech workers would be arriving for Dreamforce.
Youtube Ads
When a few agencies politely said no to our 6 week deadline, the duties of director (and obviously chief gaffer) fell on me. I grabbed a prop from our photoshoot, cut a cardboard stand, and gently positioned my iphone on a ladder to film a proof of concept.
To my surprise, my iphone sample won me the go-ahead from Brand Director Stew to please figure out what a "4k" is and please stop saying "sir yes sir".

We decided early on to reduce the spots to a single shot—play to our strengths by giving most the attention to onscreen visuals and motion graphics.

The multifaceted Jason Yim modeled, production designed, and set designed over the two day shoot. Dani Balenson and I designed the onscreen graphics, Lindenfield composed and produced the music, and Brent Clouse assisted me with animation.

When a few agencies politely said no to our 6 week deadline, the duties of director (and obviously chief gaffer) fell on me. I grabbed a prop from our photoshoot, cut a cardboard stand, and gently positioned my iphone on a ladder to film a proof of concept.
https://www.youtube.com/
Kyle is an art director, letterer and illustrator in Sunny Oakland California. He runs Very Cool for a love of the game, is a lead at Intercom Brand Studio for love of the wage, and stumbles at Song Club Records for love of the fame.